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Marketing Navigation – Keeping Plans on Track

  A few years back, I was invited by Ed Bradford to contribute some thoughts into his book called Marketing Navigation. The question was: "How do your Keep Plans on Track?" When assessing the performance on one firm against the goal stated above, I would like to frame my response based upon the type [...]

May 15th, 2017|Blog|

Is Customer Experience a Function of People Experience?

Quoting the good work from James L. Heskett and team in the “Putting the Service-Profit Chain to Work” article: "Engaged people Engage Customers which Drive Shareholder Value" The idea is not new: People Experience (PX) drives Customer Excellence inside our firms which ultimately impacts Customer Experience (CX). ...read more.  

February 22nd, 2017|Blog|

The Case for Balanced Strategic Marketing

Growing in slow to uncertain market conditions calls for a balanced approach Throughout 2016, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need growth. The underlying question was: "How do we break away?"...read more.

January 20th, 2017|Blog|
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